For the 2016/17 NBA Playoffs, adidas wanted to carry through their existing 'REP HARD' messaging, which was developed for the main seasonal campaign. The way that the Global Brand Design team interpreted that was to focus on chasing the gold Larry O'Brian Championship trophy. Due to having a small budget and short timeline, we set about handcrafting all of the imagery for the campaign and photographing the results. I worked with our photographer Jenna St. Martin, to handmake all the paint splatters, typography, graphics, and images. We created assets for all adidas players who were in the playoffs. These are a selection of the three most important players for the brand: Damian Lillard, James Harden, and Derrick Rose.
