pdxschroeder.com - Harden Vol. 1

In October of 2016, adidas launched Harden Vol. 1. Our team created a world-class campaign to celebrate the launch of James’ first signature shoe and to let the world know adidas Basketball is here to wake the game up. James is unlike any other player in the game, and we wanted to create a campaign that mirrored that idea. The resulting activations won numerous awards, including:

• Graphis Advertising Annual 2018 - Merit Award Winner
• HOW's InHouse Design Awards 2017- Sports Category - Outstanding Achievement Winner
• Print Regional Design Annual 2017 - Far West Regional Design Award
• Shorty Awards – Best use of Instagram - Winner
• Shorty Awards – Best in Sports - Finalist
• Clio Awards – Sports – Single Platform Social Media Campaign – Silver Winner
• American Advertising Awards (ADDY) – Silver Winner
• Rosey Award – Online Advertising - Winner

I was involved with the entire campaign creation from initial briefings through to final asset delivery. My role as a designer on the project was to help craft the overall look, feel, and tone of the campaign with direction from my Senior Designer and Design Director. I was directly involved in the following aspects of the project:

• Curating initial moodboards & design direction
• Assembling creative direction sell-in presentations
• Product photography and retouching
• Assisting athlete photography
• Guiding and building the final deliverable toolkit and guidelines
• Final asset prep, toolkit creation, and file delivery

RETAIL CREATIVE & ACTIVATIONS