In October of 2016 adidas launched Harden Vol. 1. My team created a world class campaign to celebrate the launch of James’ first signature shoe and to let the world know we’re here to wake the game up. The resulting activations won a number of awards, including:
• Graphis Advertising Annual 2018 - Merit Award Winner
• HOW's InHouse Design Awards 2017- Sports Category - Outstanding Achievement Winner
• Print Regional Design Annual 2017 - Far West Regional Design Award
• Shorty Awards – Best use of Instagram - Winner
• Shorty Awards – Best in Sports - Finalist
• Clio Awards – Sports – Single Platform Social Media Campaign – Silver Winner
• American Advertising Awards (ADDY) – Silver Winner
• Rosey Award – Online Advertising - Winner
Since this was Harden’s first signature shoe with adidas, there was a lot of scrutiny by upper management. We created a campaign that had a very unique look and feel compared to other signature basketball athletes. James is unlike any other player in the game and we wanted to create a campaign that mirrored that idea. 
This is the project I am most proud of having a hand in during my time at adidas. I was involved with the entire campaign creation from initial briefings through final asset delivery. My role as a designer on the project was to help craft the overall look, feel and tone of the campaign with direction from my Senior Designer and Design Director. I was directly involved in the following aspects of the project:
• Curating initial moodboards 
• Creating creative direction sell-in presentations
• Lead product photography shoot and retouching
• Creating the warped scanner treatments on athlete and footwear creative
• Creating screen printed versions of warped creative
• Guiding and building final deliverable toolkit and guidelines
• Final asset prep and delivery
CAMPAIGN CREATIVE
RETAIL
PROJECT HARDEN
HOUSTON LAUNCH EVENT