These are a variety of footwear product shoots that I’ve helped lead over the past several years for adidas basketball. The look and feel for adidas is rooted in the concept of being Real, Raw and Fast. Our interpretation for how that relates to product is that shooting in environment should look natural and authentic to sport. If we decide to bring it into the studio to amplify the story in a creative way, any effects should be created by hand and not composited digitally.
For all photography shown here I was involved with the entire campaign creation from initial briefings through final asset delivery. My role as a designer on the project was to help craft the overall concept with direction from my Senior Designer and Design Director and working closely with the photographer to create the scenes shown below. I was directly involved in the following aspects of the project:
• Curating initial moodboards
• Assembling creative direction sell-in presentations
• Set building
• Leading product photography and retouching
• Final asset prep and delivery