These are a variety of footwear product shoots that I’ve helped lead over the past several years for adidas basketball. The look and feel for adidas is rooted in the concepts of being Real, Raw and Fast. Our interpretation for how that relates to product is that shooting in environment should look natural and authentic to sport. If we decide to bring it into the studio to amplify the story in a creative way, any effects should be created by hand and not composted digitally. All photography shown here was shot on sets that we created in the studio with no digital compositing.
I was involved with the entire campaign creation from initial briefings through final asset delivery. My role as a designer on the project was to help craft the overall look, feel and tone of the campaign with direction from my Senior Designer and Design Director. I was directly involved in the following aspects of the project:
• Curating initial moodboards
• Creating creative direction sell-in presentations
• Worked with photographer and set builders to create product sets
• Lead product photography shoot and retouching
• Final asset prep and delivery