These are a variety of footwear product shoots that I’ve helped lead over the past several years for adidas basketball. The look and feel for adidas is rooted in the concept of being Real, Raw and Fast. Our interpretation for how that relates to the product is that shooting in environments should look natural and authentic to sport. If we decide to bring it into the studio to amplify the story creatively, any effects should be created by hand and not digitally composited.
For all photography shown here, I was involved with the entire campaign creation from initial briefings through final asset delivery. My role as a designer on the project was to help craft the overall concept with direction from my Senior Designer and Design Director. I worked closely with the photographers to create the scenes shown below and was directly involved in the following aspects of the projects:
• Curating initial moodboards
• Assembling creative direction sell-in presentations
• Set building
• Leading product photography and retouching
• Final asset prep and delivery
• Assembling creative direction sell-in presentations
• Set building
• Leading product photography and retouching
• Final asset prep and delivery
Global Brand Design team:
• Photographers - Jenna St. Martin & Shaun Mendiola
• Design Director - Mark Dayao
• Senior Designer - Jonah Nolde
• Project Manager - Bridget Zadoff
• Photographers - Jenna St. Martin & Shaun Mendiola
• Design Director - Mark Dayao
• Senior Designer - Jonah Nolde
• Project Manager - Bridget Zadoff
BLACK HISTORY MONTH COLLECTION
FLORIST CITY PACK
D LILLARD 1 X OAKLANDISH
