Whether it’s due to working from home or just wanting to add some variety into your day-to-day looks, fleece and sportswear are having a moment. Our team was tasked with showing how extremely cozy fleece and sportswear pieces can be styled to easily move from the couch to the streets. By utilizing creative casting, styling and locations, our team was able to execute a beautiful, digital-focused campaign that focuses on elevated styling of sportswear essentials.
I art directed the campaign from concept to file delivery and my responsibilities on the project included:
• Leading creative concepting
• Presenting concept & design directions to stakeholders
• Building & maintaining direction, production & ROS decks
• Directing casting & model selection
• Directing styling with stylist and team designer
• Directing photography and retouching
• Directing design of on-site, social and paid-media deliverables
Studio A team members:
• Sr. Art Director - Emily Tate
• Sr. Copywriter - Zoe Ward
• Sr. Project Manager - Morgen Lennox
• Designers - Chris Barnes & Elisa Cox
• Sr. Producer - Chelsea Noonan
Production partners:
• Photographer - Everett Bouwer
• Stylist - Kevin Smith-D’aguir
• Production Designer - Angela Smith
• HMU - Stormy Brady
• Production Company - Revery